The NY Times’ Corner Office, by Adam Bryant is one of my favorite business columns. In it he reports on his interviews with business leaders. On Sunday, September 2, he turned his spotlight on Ben Chestnut, CEO of MailChimp.

When Bryant asked him to name some of his leadership lessons, Chestnut’s answered: “Never sacrifice momentum. I might know a better path, but if we’ve got a lot of momentum, if everyone’s united and they’re marching together and the path is O.K., just go with the flow. I may eventually nudge them down a new path, but never stop the troops midmarch.”

This lesson came to mind while I was working with a client who was trying to decide on one of several possible paths. The choice became obvious upon considering where there was the greatest momentum, and thereby the possibility of a quicker return.

Recognizing a path with momentum can be tricky, but it can make all the difference in your business’ success.