Successful Succession Planning
The architect of succession in a family business has to be the incumbent, the current head of the business. It won’t work any other way.
The architect of succession in a family business has to be the incumbent, the current head of the business. It won’t work any other way.
Harsh perspectives? Perhaps, but true and all too common.
Alternatively….
If yours is not an enterprising family, make the commitment to change the situation.
Hearing “I need to …, ” I wonder if the speaker means “I want to,” or if they are speaking in terms of a life-necessary action as in stating “I need to eat.”
The problem is that “I need to” is often based in the unrecognized interests of another, or of all of society, at the expense of our own. In this context it presents a weak, non-committal position that belies our actual goal. It often acts as a screen to hide the fact that we actually don’t want the expressed outcome. A client, expressing something he had been “needing to” for a long time, after considering the source of the felt need came to the realization that he never “wanted to.”
For me, the statement “I need to give my son or daughter more autonomy in the business,” begs the question “why do you need to?” What is the outcome you want? Is it to satisfy a subtle society pressure, or do you see a benefit for yourself, your children, or the business in doing so?
Clarity is a powerful facilitator for reaching goals. If you really don’t want to do something, you are wasting your time and that of others by pursuing it. The hard part about life is that this happens, without our quite realizing it, and it sometimes takes harsh medicine to break the momentum and turn us around.
If you have been voicing “need” to turn over responsibilities in your business to your children while not doing it, you are lying to yourself.
Most family businesses succumb to either being sold to non-family entities, or to closing their doors with the third generation. While this may be lamented, it is, at times, the best strategy for stewarding wealth across generations.
Preparing next-generation minds for leadership and innovation is a critical role of family business. Accomplishing these goals and yet selling the business, is a win.
Two critical areas for success of a family business are mission and margin. They provide the fulcrum for long-term and short-term term goals, both integral to a family business.
Together, they are the balancing point between a family-first business–one that offers employment to all family members, and a business-first business–one that operates for the primary purpose of providing a return on investment.
‘Mission’ describes the core ingredients that define your family and family business–your fundamental reason for being. ‘Margin’ recognizes it is a requirement to be profitable–for your family, your customers, employees and suppliers–and to sustain fulfillment of your mission.
I often hear it said with conviction that the reason entrepreneur-founders of family businesses don’t turn over the business to the next generation or even institute a process for succession is because they can’t give up control.
Certainly this occurs in some situations, but it is inaccurate to apply this characterization as a general rule. Other factors may be at play. The founder may have no plans for a life after relinquishing the role in the family business, or may not have built a life outside the business. It is also possible that the founder has not adequately educated business stakeholders, such as key employees, clients, suppliers and colleagues about the transition, and consequently is concerned about the potential repercussions.
All family businesses are unique; and it is important to understand the dynamics of each individually before reaching conclusions and recommending approaches to support them.
I recently received an email from a colleague who says she read that a professional practice differs from entrepreneurism, though she had thought of a professional practice as an entrepreneurial activity, and asked me what I thought.
It reminds me, initially, of the 3 blind people coming upon an elephant. One grabs the tail, one the trunk, and the other a leg. One says it is a rope, one says a hose, and the other says a tree trunk. A professional services business may or may not be an entrepreneurial endeavor. It depends upon whether you are observing someone looking at his or her practice as an entrepreneurial endeavor or a business.
I know professionals – chiropractors, attorneys, physicians and architects whose business depends upon their constant presence, and I know those who have developed a structure, a team, and systems whereby the business is self-sustaining, running without their constant presence.
You may come across the metaphorical elephant of a professional business that is entrepreneurial in nature and you may come across one that is of a sole-practitioner.
There is a difference between a small business owner and an entrepreneur; and there is also significant overlap. One quality of a small business is that the owner is interested in generating the income, with the long-term growth. The entrepreneur is interested in creating equity and then moving on.
For the business owner the reward is in the business. For the entrepreneur the reward is in the creation. I think the analogy applies to the professional practice as well. It is important to realize that there are other possible scenarios along the path. It is more of a gradient rather than one or the other.
There are benefits of each and a personal affinity for each; as I learned from my Dad that reason there is chocolate and vanilla ice cream is because some like chocolate and some like vanilla.
The perspective really needs to fall back to your primary reason for going into business. Your business is a tool to an end. I have found, however, that understanding exactly what that ‘end’ is for each of us, however, is easier said than done. But understanding that is where one needs to start with their business plan… what is it that you really, really, really want both from your business and in life. An answer that comes by listening to yourself away from the good opinions of others.
Godspeed and all the best to you.
Transitioning from one generation to the next is one of the biggest challenges in family businesses. I liken it to changing canoes in a middle of a lake. While there can be different issues at play, sometimes the challenge is that the parent can’t let go because of a felt loss of identity giving up the role they have had.
Rather than a sense of loss, Richard Rohr (https://cac.org/richard-rohr) believes letting go is the source of a renewed peace of mind. As long as you think you’ve got to fix everything, control everything, solve all the problems, explain everything, and understand everything you will never be at peace.
Unique to family businesses is that the dance of life is at hand. Simple in thought, though recognizably more difficult to achieve, your identification with the pattern of life of next generation going forth from the vantage point of having ridden on your shoulders is the beginning of letting go and peace.
Transitions in family businesses happen whether we plan for it or not. Unlike Armand Hammer who, when asked of his plans about the transition of the leadership of his firm, stated “If I die the board will decide,” we all encounter that day where we tire, get bored, or are perceived as hanging on longer than we should.
Succession does not mean giving up on life but more so, if we allow it, an acknowledging of life cycles and a grabbing on to life in a way that creates a legacy.
The architect of a family legacy and transition in the business can only be the current leadership, not their children. The head of the family must set the stage and initiate the conversations that create the legacy.
I’m taking a photography class and last night we were discussing the significance of framing–the placement of the subject in relation to other objects in the photo. It determines the success or failure of the photo.
Framing in conversations sets up the choices we make and influences them, and is critical for success in family businesses.
I’ve been having conversations with fathers and sons about their current and future roles in the business. These conversations are often framed in a zero-sum, emotionally charged context where the father may feel devalued.
The opposite is a positive-sum game, which come from a discussion of what a family can accomplish across generations, and creating a family legacy.
What would you like for the business and the family when your grandchildren are running the business and are head of the family?
Seth Godin recently wrote that framing tells us how to judge something, saying “When you make the effort to give us a hint (that something is important), we’ll often take the hint. (http://sethgodin.typepad.com/seths_blog/2014/10/put-a-frame-around-it.html)