Samuel Johnson III, former Chairman of SC Johnson, made the statement that every generation has the responsibility of bringing their own vision for the future of the business.

Imagine if when envisioning the future of my family’s business I started was buggy whips, or floppy disks. Where would that take the business? What I want to see carried forward are our values, those things that are important to us as a family. Values are the foundation upon which a vision is built. They are the enduring bedrock.

To provide perspective I often reference Joan of Arc. Her mission, her battle cry was, “to free France.” Her underlying vision; “a free France.” Her grounding value; “freedom.”