In his white paper, Opening Pandora’s Box–10 Rules for Talking to Kids About Money, Glen Kurlander, Managing Director of Wealth Management at Morgan Stanley, advises affluent parents: “you have got to come to grips with your own values about wealth before you discuss money and wealth with your kids.
https://www.morganstanley.com/wealth/wealthplanning/pdfs/talktokidsaboutmoney.pdf